Ghizlane SALAM is Professor of Economics at Hassan II University in Casablanca, Morocco, and former Head of International Cooperation at the Moroccan Ministry of Industry. She is the ACCI’s Resident Representative in Morocco. She has worked for over 10 years in the fields of monitoring and competitive intelligence consultancy. She is the author of the book “intelligence économique: décider à l’ère des Big Data” (2020). Her main areas of research revolve around Digital Transformation, Competitive and Strategic Intelligence, Business Competitiveness, Big Data and Information Systems Security, and the Challenges and Issues of the Post-Covid-19 Business World.