Message from the President of the ACCI

Dr Guy GWETH

As the African Centre for Competitive Intelligence (ACCI) celebrates its 10th anniversary, the 8th African Competitive Intelligence Days (JAIE2025) will be held in Tunis, in partnership with the Tunisian Association for Competitive and Strategic Intelligence (ATVIC). This year’s edition is centered on a critical theme: “The Urgencies of African Competitive Intelligence.”

This theme highlights Africa’s urgent need to master the tools of competitive intelligence to effectively address today’s complex and multidimensional challenges. With intensifying global economic competition, shifting geopolitical landscapes — especially following the return of Donald Trump to the White House — rapid technological changes, and the growing pressure for sustainable development, Africa must adopt a strategic, holistic, and proactive approach.

JAIE2025 positions itself as a high-level platform for reflection and exchange, bringing together professionals, researchers, public and private organizations, as well as local and international stakeholders with a vested interest in African markets. The goal is to analyze Africa’s competitive intelligence challenges, by Africans and for Africa, identify innovative solutions, and support the rise of a robust, autonomous, confident, and locally rooted African intelligence ecosystem.

Day one will feature plenary sessions focused on cross-cutting topics where African competitiveness is being tested. Day two will offer sectoral sessions showcasing the practical contributions of augmented competitive intelligence in key industries.

This year’s edition is structured around ten core sub-themes: state sovereignty, geoeconomics, artificial intelligence, data access, industrialization, competitiveness within the AfCFTA, knowledge production, influence and information warfare, territorial intelligence models, and sectoral monitoring.

These themes reflect JAIE2025’s ambition to explore every dimension of competitive intelligence and propose actionable insights for a rising, globally assertive Africa.

Preceding the main event, an intensive, international, hands-on, certified training program titled “Augmented Intelligence and Competitiveness in Africa” will be held from May 19 to 21, 2024, in Tunis. This elite training will equip participants from across the continent with the skills needed to implement effective, context-relevant augmented intelligence strategies.

JAIE2025 promises to be a milestone event for sharing experiences, debating ideas, and co-creating innovative and sustainable solutions for a stronger, more competitive, and prosperous Africa. We warmly invite all relevant stakeholders to join us in making this event a resounding success on Tunisian soil.