H.E. Cheick KEITA is a distinguished pan-African leader, visionary entrepreneur, and diplomat deeply committed to the socio-economic transformation of Africa. Throughout his career, he has championed innovation, regional cooperation, and strategic sovereignty for the continent.

He currently serves as Ambassador of the World Union of Small and Medium Enterprises (WUSME), Senator of the World Business Angels Forum (WBAF), and Honorary Ambassador to France for the International Commission on Human Rights (CIRH) in Africa. His international influence is matched by a strong commitment to African-led initiatives.

Ambassador Keita is the founder of several transformative platforms including the Coalition for the Eradication of Fake Medicines in Africa (CEFMA), which received recognition from the French Senate, and the Pan-African Observatory of Digital Development (OPND). He also leads Open Business Africa (OBA), an initiative that fosters intra-African investment through a South–South business model, and Bridge of Innovations, which promotes digital advancement across the continent.

As a member of the World Leader Summit (WLS), a network of 100 global leaders shaping new governance models, he continues to contribute to global dialogue on leadership and development. Originally from Guinea, Ambassador Keita will bring to JAIE2025 a powerful keynote on the theme of economic sovereignty and the strategic role of competitive intelligence in defining Africa’s future.